If I were to be invited to Filofax Towers I would, over my saccharine laced coffee, declare my undying enthusiasm for the late lamented M2.
I know, it's a guy thing, and we're kind of excluded from the Filofax party these days, although still hanging around in a haze of languid smoke and muffled banter at the side entrance, more in hope than expectation that something interesting will come along. In an era where marketing has often triumphed over functionality, we could be waiting until way past kicking out time. But for those lucky enough to own one, an M2 is a seriously good bit of kit, that makes the wait a little less depressing.
For me, I like the perceived anonymity of the thing, the understated design, the relatively superior construction, and the continued perfect ring alignment despite relentless use.
My M2 currently contains one credit card (I tread some seriously mean streets at times so I'm careful), my driver's licence, a library card, some cash, and around sixty sheets of A7 paper, which I have cut down from A4 and use as a "day per page" diary. It's enough for me. Anything beyond that sixty day horizon (and frankly there isn't that much these days) goes into Google calendar via my iphone (as I write this, apart from recurring events that prompt me with an audible reminder, that are easily reconfigurable when Google Calendar throws a fit, there are just two entries beyond my self imposed 60 day paper based horizon).
The A7 size is a little bigger than the paper originally specified for this binder, but it is this fundamental shift in paper size that elevates the M2 from so much ineffectual "froufrou" into the functional hardball tool it should always have been.
Would I change the design? Well, yes; I'd dispense with the pen loop, since I don't use it, and the zip pull is a little pretentious but, other than that, no. It is, in my opinion, the best product that Filofax has ever produced - at least for us guys hanging around at the side entrance.